Cookie Policy
Cookie Policy
WHAT IS A COOKIE?
Our website uses cookies to help provide you with the best experience we can.
Cookies are small text files placed on your computer or mobile phone when you browse a site and are widely used to help many websites function properly. Cookies also enable us, and other parties we work with, to monitor how you use our site so that we can offer you a better service.
Our cookies help us:
• Make our website work as you'd expect
• Save you having to login every time you visit the site
• Remember your settings during and between visits
• Improve the speed/security of the site
• Allow you to share pages with social networks like Facebook
• Continuously improve our website for you
• Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)
We do not use cookies to:
• Pay sales commissions
• Collect any sensitive information
HOW WE USE COOKIES
We use cookies when you visit our site. There are four main types of cookies:
Strictly Necessary cookies
Functionality
Performance
Targeting
This categorisation has been defined by The International Chamber Of Commerce (UK).
1. Strictly Necessary cookies are set to help support the structure of the pages that are displayed to you. These help the website to function and enhance the look and feel of the website. They also help to improve navigation around our website and allow you to return to pages you have previously visited. This type of ‘cookie’ only lasts for the duration of the time you are visiting the website. When you leave the website they are deleted automatically.
2. Functionality cookies are used to make accessing the website more convenient, and ensure you can carry out activity on the site. For example, making our shopping basket and checkout work, determining if you are logged in or not, remembering your search settings. Such cookies will remain on your hard drive until you choose to clear them. If you choose to do this, you will need to enter your details each time you visit the site. There is no way to prevent these cookies being set other than to not use our site.
3. Performance cookies are used to provide aggregated statistics on visitors to our websites and their browsing behaviour - such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This enables us to order the site to make customers’ journeys easier, and if necessary make improvements. These analytics programs also tell us on an anonymous basis how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend. The data is aggregated and anonymised, which means we cannot identify you as an individual. We predominantly use Google Analytics to carry out analytical functions on our site. You can view their privacy policy here. You can opt-out of being tracked by Google Analytics across all websites here
4. Targeting cookies i.e. Third Party Cookies and Cookies used for Advertising
Third-party cookies may be placed on a usefr’s device which remembers that you have visited certain websites. These cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. These cookies can track your visits, but they don’t know who you are even if you are logged in to unicorntheatre.com
You can opt-out from targeted advertising – please see the ‘managing cookies’ section below for more information and links.
FIRST PARTY COOKIES
We use cookies to make our website work including:
Making our shopping basket and checkout work
Determining if you are logged in or not
Remembering your search settings
Remembering your preferences such as colours, text size and layout
There is no way to prevent these cookies being set other than to not use our site.
CookieDetection deleted when the user ends their browser session, used to identify whether cookies can be set, this cookie is strictly necessary
SessionID deleted when the user ends their browser session, used to distinguish users, this cookie is strictly necessary
SpektrixClientName 1 year until expires, used to distinguish Spektrix client systems, this cookie is strictly necessary
SpektrixLastContact 1 year until expires, used to recognise the last time the user interacted, this cookie improves performance
_hp2_id. up to 2 years until expires, used to distinguish users, this cookie is strictly necessary
_hp2_props. up to 2 years until expires, contains information related to the user’s session, this cookie is strictly necessary
ReturningCustomerCookie persists until the customer clears their cookies, used to recognise return users, this cookie improves performance
Google Analytics variable expiry time, Spektrix iframes include Google Analytics cookies which improve performance
ANONYMOUS VISITOR STATISTICS COOKIES
We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website.
These analytics programmes, on an anonymous basis, tell us how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.
You can opt-out of being tracked by Google Analytics across all websites and opt out of being tracked by Hotjar.
THIRD PARTY COOKIES
We host the Facebook Pixel on our site. This pixel enables us to track users (anonymous to us) once they click on one of our Facebook and Instagram adverts. This helps us see how people engage with the content on our website and if they purchase a ticket as a result of clicking on an ad.
Whilst it is not possible for a Facebook or Instagram user to entirely opt-out of adverts on the platform itself, you can change what types of adverts you see and the information Facebook uses to target you with adverts. You may still see adverts from us on Facebook or Instagram after you change your preferences if you sit within some of Facebook's anonymised interest based groups, or you may still see adverts from us on Facebook or Instagram after you change your preferences if you sit within some of Facebook's anonymised interest based groups.
Head to your advertising settings on Facebook for more info and to change your advert preferences.
Advertising Cookies
Cookies are widely used in online advertising. You can learn more about online advertising at Your Online Choices. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies.
You can opt-out of almost all advertising cookies at Your Online Choices: Ad choices although we would prefer that you didn't as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won't see adverts, just simply that they won't be tailored to you any longer.
Remarketing cookies
You may notice that sometimes after visiting a site you see increased numbers of adverts from the site you visited. This is because advertisers, including ourselves pay for these adverts. The technology to do this is made possible by cookies and as such we may place a so called “remarketing cookie” during your visit. You can opt out of these cookies at anytime as explained above.
Third-party cookies may be placed on a user’s device which remembers that you have visited certain websites. These cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. These cookies can track your visits, but they don’t know who you are even if you are logged in to our website.
Social Website Cookies
So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site. Some cookies may be set by engaging with embedded media on our site, such as YouTube and Soundcloud or clicking to share with Facebook or Twitter. These cookies are listed below. Find out more about each company’s privacy policy using the links.
Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.
MANAGING YOUR COOKIE SETTINGS
It is easy to manage your cookies by adjusting your browser settings. Doing so can also limit the functionality of our site (and a large proportion of the world's websites) as cookies are a standard part of most modern website functionality.
Here are a list of the main web browsers with links to find out more about how to manage your cookie settings and delete stored cookies:
For more information about cookies and how to opt-out, visit any of the following industry bodies:
AND FINALLY...
Some of the cookie information text on this site was derived from content provided by Attacat Internet Marketing, a marketing agency based in Edinburgh. If you need similar information for your own website you can use their free cookie audit tool.
This policy was last updated on 13 May 2018